Friday, March 05, 2004

Marketers of the Year 

Publisher's Lunch points toward a report by the Advertising Age on the 12 top entertainment marketers of 2003. Unsurprisingly, the team behind Dan Brown's THE DA VINCI CODE, Adrienne Sparks and Suzanne Herz at Bertelsmann/Doubleday (conglomerate, imprint....it's all the same really) get one of the spots. I've long thought the success of the book was due to a particularly effective marketing campaign and obviously, it was due to be recognized at some point or another.

Others on the list include Jonathan Abrams (of Friendster fame), and Vivi Zigler (who launched QUEER EYE FOR THE STRAIGHT GUY).

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