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Friday, January 30, 2004

Score another for the Hype Monster 

As Joseph Finder's PARANOIA squeaks its way onto the New York Times Bestseller List (Feb 8 edition) in its first week at #16, tied with Elisabeth Robinson's debut Hollywood novel. Massive marketing campaigns and endless hype can't be wrong. What remains to be seen is if it will hang around for several weeks or be more like last year's early Hypemonster (TM) hit, James Siegel's DERAILED, which also debuted right at the bottom of the main list in late February of 2003.

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